Creating a Campaign

2-1. Let AI Handle Everything (Recommended, ~20–40 sec)

1. In STEP 1, enter your business name and a one-line industry description (e.g., "K-beauty concept store in Myeongdong, 60% Chinese/Taiwanese tourists")
2. Click Let AI Handle Everything → A progress panel (showing elapsed time and steps) appears → Title, promotion type, category, channels, channel-specific missions, keywords, number of recruits, perks, and points are auto-filled
3. In STEP 3, the recruitment period (start/end) must be entered manually by the advertiser (AI does not set this arbitrarily). Trial period, day/time, same-day booking, and open recruitment options are also set here
4. Review and edit each step → Request Review in STEP 5 (or Save Draft)

If you add Xiaohongshu (小红书) · Douyin · Lemon8 as channels, AI writes missions in local formats (笔记 posts, hashtags, bilingual Chinese keywords). For stores targeting Chinese/overseas Chinese tourists, K-beauty, or K-food, Xiaohongshu is recommended.

2-2. Create Manually

• 5-step builder: Basic Info → Promotion/Channels/Mission → Trial Schedule → Recruitment Settings/Keywords → Perks/Points. Each step has an "AI Suggest" button to get suggestions for just that field.
• If required fields are empty, a modal will guide you to the relevant step when saving.
• Benchmarks: Below the recruitment headcount in Step 4, you'll see the median headcount, average competition ratio, fill rate, and commonly used channels from campaigns in the same category over the last 180 days (platform-wide if fewer than 3 samples). Below points in Step 5, you'll see the median points, typical range (25–75%), and approval rate. If your input falls outside the range, a short comment appears (e.g., "Below average — consider raising points if applications are low"). AI suggestions (full automation · headcount · points) are also based on the same benchmarks and suggest realistic ranges (categories with low competition get points suggested toward the higher end). Only aggregate figures are shown; individual campaigns of other advertisers are never exposed.

2-3. Review → Start Recruiting

• After requesting review, operators check it (usually same day). Upon approval, you'll receive a notification/email, and the campaign status becomes Recruiting
• If rejected (revision requested): You'll get a notification/email with the operations team's requested changes, and the same message appears in a red banner at the top of the campaign detail page → "Revise and Request Review Again" → The request remains pinned at the top of the builder, and saving automatically submits a re-review request (Nth round)
• Status: Draft → Under Review → Recruiting → Closed → Completed / Rejected (Revision Needed) / Cancelled
• Share Performance Report (agency → client reporting): In the "Campaign Performance" section of campaign detail, click Share Report → Create share link → Send the luby.im/r/… link to your client/team. It opens without login and generates up-to-date figures each time (recruitment progress, competition ratio, estimated reach, published content, funnel, reach by channel, content links). Creator contact info and settlement details are not included, and there's a "Save as PDF" button for printing/PDF. Clicking "Turn off sharing" immediately invalidates the link. On the BUSINESS plan, an AI summary is automatically generated once when a campaign is completed, and clicking AI Summary → Generate/Regenerate Summary in the same panel produces a one-line result, interpretation, and next-step suggestion based on aggregated data, shown at the top of the report and in the performance section ("Regenerate" if figures change)
• Adjusting an Active Campaign: In the "Extend Recruitment · Add Headcount" panel on the campaign detail page, you can only extend the recruitment deadline and increase recruitment headcount (shortening, reducing headcount, or content edits are locked to protect applicants). To change content, cancel and duplicate the campaign to go through review again

2-4. Edit · Duplicate · Cancel

• Edit (Draft, Under Review, or Rejected status): Click Edit at the top of the detail page → The builder opens pre-filled with existing values → Save (as draft) or Request Review. For rejected campaigns, use the "Revise and Request Again" button to edit and resubmit the same campaign. Once recruitment has started, use duplication instead of editing
• Create New from This Campaign (top of detail page): Pre-fills channels, missions, keywords, perks, and schedule; only the recruitment period needs to be set again
• Cancel Campaign (Under Review, Recruiting, or Closed status): Sends cancellation notices to applicants and auto-cancels pending applications. Cancellation is not possible if points have already been paid to any applicant (status remains Closed). Campaigns with applicants cannot be deleted.