Xiaohongshu Seeding Campaign Guide

Xiaohongshu (小红书) is the go-to channel for Chinese and overseas Chinese customers researching travel, dining, and beauty information about Korea. Luby AI is built to carry the experience through in Chinese — from campaign registration to the Chinese-language public page, and Chinese creators' sign-up, application, and notifications — so Korean stores and brands can run Xiaohongshu seeding campaigns without a separate Chinese agency.

9-1. Creating a Campaign — Add Xiaohongshu as a Channel

• In your STEP 1 industry description, clearly state your target audience (e.g., "K-beauty concept store in Myeongdong, 60% Chinese/Taiwanese tourists," "Jeju black pork restaurant aiming for Xiaohongshu exposure"). Clicking Let AI Handle Everything will include Xiaohongshu as a channel and write missions in 笔记 format (photo count, hashtags, bilingual Chinese keywords).
• Be sure to include in the mission: ① At least one 笔记 post (6–9 photos or 1 video) ② Store location tag (定位) and the Chinese name of your business ③ 2–3 designated search-intent hashtags (e.g., #韩国旅行 #济州美食) ④ Deadline for submitting the link after posting
• In Keywords (STEP 4), include both Korean and Chinese. These are used as-is on the public page, Chinese translation, and for search visibility.
• Perks/Points (STEP 5): Since point withdrawal is based on Korean bank accounts, perks like free trials, products, or gifts are a bigger incentive for overseas creators. You can run a campaign with points set to 0, relying solely on perks.

9-2. Promoting in Chinese — Shared Link, QR Poster, Preview Cards

• Once approved, the public page is automatically translated into Chinese (luby.im/zh/c/…). Copy Shared Link ▾ → 中文(CN) from the top of the detail page and post it to Xiaohongshu 笔记, WeChat, or local communities. The preview image (OG card) shown when sharing also appears in Chinese.
• Print the QR Poster 中文(CN) for your store. When visiting Chinese tourists scan it, the Chinese campaign page opens, and sign-up and application proceed entirely in Chinese.
• Public page views are tracked by language and traffic source (shared link, QR, directory, referral), visible at the top of the campaign performance funnel.

9-3. Finding and Inviting Chinese Creators

• Turn on the Xiaohongshu quick filter in Find Creators to see only creators who have registered a Xiaohongshu channel. Check their channel and completion history in their portfolio, then Invite them (BUSINESS plan's AI Matching recommends by fit score).
• When creators select Xiaohongshu under Settings → Channels, they're guided to enter their 小红书号 and profile share link. Approval proceeds once the operations team reviews the channel.

9-4. Trial → 笔记 Publication → Review

• After selection, coordinate the visit schedule and publishing requirements via Messages. Chinese creators view the interface in Chinese, but message content is not translated, so it helps to include simple Chinese or English in your messages.
• Once the creator submits the 笔记 link, it goes to review → Upon approval, perks and points are finalized. Since Xiaohongshu 笔记 posts are difficult to edit after publishing, we recommend requesting revisions at the draft stage before publishing, via messages.
• If you've independently recruited Xiaohongshu creators outside of Luby, let the operations team know (contact@plander.io). We'll include the results in your campaign performance as external results.

9-5. Checklist

• Industry description specifies target country/platform
• Xiaohongshu is added as a channel, and the mission includes 笔记 format, location tag, and hashtags
• Keywords include Chinese
• Perks are appealing to overseas creators (not relying on points alone)
• After approval, the Chinese shared link and QR poster (CN) have been distributed